Graphic Design Services Rooted in the Outdoors
Where graphic design meets nature and those that support it
McNaught Design specializes in creating beautiful graphics for clients and organizations focused on enhancing the outdoor experience. We work with park districts, land trusts, and nature based organizations to make beautiful smart graphics that inform and inspire.
Why choose McNaught Design for your next Graphic Design project?
At McNaught Design, we specialize in graphic design that speaks the language of the land. With a background in landscape architecture, cartography, and environmental design, we bring a rare blend of technical expertise and artistic clarity to every project.
We understand the mission of land trusts and conservancies—to protect, restore, and interpret the natural world. Our designs help tell those stories with precision and beauty. Whether it's a trailhead sign, interpretive panel, brochure, annual report, or campaign branding, our work is informed by deep field experience and a passion for place.
Unlike typical design studios, our approach is grounded in years of working with ecologists, planners, and outdoor educators, and shaped by time spent on trails, in preserves, and behind a drone. We know how to balance aesthetics with accuracy, and inspiration with clarity.
Let us help you elevate your message and connect more people to the landscapes you protect.
Our Graphic Design Services
Trail Maps & Wayfinding
Branding & Logos
Brochures & Flyers
Temporary Signage
Report & Grant Graphics
Why Good Graphic Design Matters for the Outdoors?
The natural world speaks for itself—but when it comes to protecting it, how you communicate matters just as much as what you’re protecting.
Clear, compelling graphic design helps people understand, connect with, and care about outdoor spaces. It turns a simple trail sign into an invitation to explore. It transforms a funding appeal into a story that inspires action. It makes your mission visible, accessible, and memorable.
For land trusts, conservancies, and environmental organizations, great design isn’t just decoration—it’s a tool for education, stewardship, and impact. Whether you’re launching a capital campaign, welcoming visitors to a preserve, or publishing a conservation plan, the right visuals help you:
Build trust with donors and the public
Elevate the user experience on trails and at parks
Strengthen your brand and increase recognition
Communicate complex ideas with clarity and beauty
At McNaught Design, we bring the power of design to the places that matter most.
Industries Served
McNaught Design works with companies, organizations, and individuals from many different industries and walks of life, including:
National & State Parks
Local Parks & Recreation
Non-Profit Groups
Gardens & Arboretums
Historic Properties & Landmarks
Conservation & Nature Preserves
Urban Planning
Events & Navigation
Blog
Read about the newest cartography services and techniques related to graphic design in the outdoors.
Frequently Asked Questions
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We specialize in design for outdoor and conservation-focused projects. This includes trail signage, interpretive panels, brochures, maps, annual reports, event materials, donor campaigns, social media graphics, and branding packages tailored for land trusts, conservancies, and public agencies.
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Yes. With a background in landscape architecture, cartography, easment monitoring, and GIS, we bring deep familiarity with ecological systems, trail planning, and land management goals. Our design work is grounded in a genuine understanding of how outdoor organizations operate—and what messages matter most.
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Absolutely. We can either extend your existing visual identity or help refine and strengthen it. Whether you're starting fresh or building on decades of stewardship, we make sure your materials feel cohesive and mission-aligned.
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Yes. We design for both print and digital formats, including high-resolution files for signs and brochures, as well as web and social media graphics optimized for screen use. We also coordinate with printers if needed to ensure top-quality production.
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Definitely. Our expertise in cartography and GIS sets us apart—we can integrate custom, site-accurate maps into your designs that are both informative and beautifully rendered.
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Yes. We regularly work with land trusts and nonprofits to create compelling visuals that support fundraising, capital campaigns, and grant proposals. Whether it's a clean, persuasive fact sheet or a visually engaging case statement, we make sure your materials tell a clear story and leave a lasting impression on funders.
Need Graphic Design and a great Custom Map to go with it?
McNaught Design doesn’t just make graphics, we are also professional cartographers that create stunning trail, park, and visitor maps. Check out all the ways we can assist your project.
Let’s Discuss Your Graphic Design Project!
McNaught Design is here with an easy process to get your graphic design project started and make your brand stand out. Tell us about your needs.